Photographer’s Notes:

I was down at Phonica records in soho for the official Launch night downstairs in their very spacious basement. It kicked off with an intimate gig featuring exclusive sets by Scotland’s finest electronic musician Calvin Harris and the groovy Essex indie pop band Magistrates. In a separate section demo versions of DJ Hero were set out for people to try their mixing skills out. It was very challenging but addictive, however, the Xbox guys were on hand to guide you. It was a popular attraction during the interval after the magistrates delivered a head bobbing groovy set.

For more info check out www.xbox.com/reverb.